Go to accessibility settingsGo to main content
MCHNS

Hello. We are machines. We make brands feel human. How can we help you today?

Talk to us

Our voice is generated, like most of what we make. A person chose it.

Sound off

Most AI marketing makes more noise. More posts, more ads, more of the same. We use machines for the opposite: fewer things, made with more care, by agents that each know one craft and people who make the calls.

People can tell.

Audiences are tired of content made because it was cheap to make. Trust goes to brands that sound like someone means it.

Meet the machines.

Six agents, each with one job and its own playbook. They hand their work to each other in writing, and a person signs it off before the next one starts.

  1. 01

    Brand strategist

    Finds what you can own. Studies your market, audience and competitors, then writes your positioning, personality and key messages.

    Hands overBrand platform

  2. 02

    Content strategist

    Decides what you say, to whom and in what order. Tone of voice, sitemap, page structures and real copy, never lorem ipsum.

    Hands overContent strategy

  3. 03

    Art director

    Gives your brand a look nobody can mistake for someone else's. Type, colour, imagery and the one bold thing people remember.

    Hands overVisual direction

  4. 04

    UX/UI designer

    Turns words and looks into screens that work. Flows, wireframes, tokens and components, mobile first and accessible.

    Hands overUX and UI design

  5. 05

    Motion designer

    Decides how your brand moves, and when it should stand still. Easing, timing and one signature moment.

    Hands overMotion spec

  6. 06

    Engineer

    Builds it. Fast, accessible websites without a CMS for you to maintain, readable by people and by machines.

    Hands overYour website

  7. And a person.

    A person directs the machines, reads every document and makes every call. If something misfires, a person owns it.

One phase at a time.

No black box. Every phase ends with a document in plain language. You read it, change it or approve it, and only then does the next phase start.

  1. 01

    Brand platform

    Who you are for, what you promise and how you sound. Built on research into your market and your customers, with a source for every claim.

    Ends with01-brand-platform.md

  2. 02

    Content strategy

    Your tone of voice, the pages you need and what each one says, in the order your visitors ask their questions.

    Ends with02-content-strategy.md

  3. 03

    Visual direction

    Two or three routes that really differ, then the one you choose worked out: typography, colour, imagery and graphic language.

    Ends with03-visual-direction.md

  4. 04

    UX and UI

    Flows, wireframes with your real copy, design tokens and a small set of components. Tested with the longest language first.

    Ends with04-ux-ui.md

  5. 05

    Motion

    How everything moves and why. One signature moment, calm everywhere else, and a full alternative for reduced motion.

    Ends with05-motion.md

  6. 06

    Build

    A fast, accessible site, built and then kept up to date by us. You send changes, we make them. No CMS logins.

    Ends withYour website, live

What we make.

Start with one phase or go all the way. Every piece builds on the one before, so nothing is designed in a vacuum.

All services

What the machines will never do.

  1. 01

    No fake people

    We never generate people and present them as real. No synthetic faces in your ads, no invented customers.

  2. 02

    No fake proof

    Reviews, figures and quotes come from real sources, and we link to them. If we cannot prove it, we do not say it.

  3. 03

    No content for the sake of content

    We make fewer things, and each one has a job. Volume is easy for machines, which is exactly why it is worth so little.

  4. 04

    No black boxes

    You can see which agent did what, and read the document behind every decision.

  5. 05

    No decision without a person

    A person approves every phase before the next one starts, and a person answers your messages.

  6. 06

    No lock-in

    Your site is plain, modern code. It is yours, and it can move with you.

Built for people. Readable by machines.

People find you through search and, more and more, through AI assistants. Your site has to convince the first and be understood by the second.

For people

  • Fast on every phone, without heavy page builders
  • Accessible to WCAG AA, with reduced motion respected
  • Written in your languages, not translated by a machine and left alone

For machines

  • Clean, semantic HTML that search engines and assistants can read
  • Structured data that says who you are, what you do and where
  • A sitemap, canonical URLs and language alternates on every page

46%

of AI users now start their purchase research on an AI platform, up from 25% in 2024. L.E.K. Consulting via MarTech

structured-data.json